Your website is your business’ calling card.
50 years ago, potential customers might have wandered by and seen your physical store on the street. They might have browsed through your products and services casually before deciding to make a purchase.
But now, your potential customers are more likely to find you on the web. Just as a physical store in past generations made your business “real,” your business basically doesn’t exist in 2019 without a high-quality website. Casual browsing is more possible than ever online.