Search engine optimization is an invaluable process to aid your marketing. It requires up front work but the payoff is magnificent: consistent, relevant traffic with 0 costs. ZERO?? Zero.
The process can be as involved as you want it to be. You could spend years creating content, targeting keywords, and updating your blogs. But just a little work goes a long way.
Even if you just want to get started with SEO, do it! You never know what will be the difference maker. So try things, test them, and see what works.
Here's how to get started.