If your goal is to expand your company’s reach and promote brand awareness, you can’t go wrong with a PPC marketing campaign. This advertising method is an invaluable strategy to grow businesses of any size.
Is PPC Effective?
Yes! PPC campaigns are one of the most cost-effective advertising methods because of its ability to target specific audiences. You can tailor a PPC campaign to a specific demographic, paying only for the clicks on your ads and visits to your website.
PPC also is a versatile advertising strategy because it works well with several channels. Google Ads, Microsoft Ads, social media, and email are just a handful of the possible advertising channels you have with a PPC campaign. These options contribute to an agile and flexible PPC campaign, which is one reason they are so popular.
Benefits of PPC
The many benefits of developing PPC campaigns make them attractive to any business. PPC campaigns are:
- Targeted to specific demographics
- Result-driven by only paying for clicks and visits
- Able to integrate with an SEO strategy
- Multi-layered with targeting options
Types of PPC & Platforms
As mentioned, PPC campaigns are agile and flexible. There are different types of PPC campaigns to choose from, and different platforms to display your advertising efforts.
Paid search campaigns get your business top results on search engines such as Google or Bing. You can bid for certain keywords and search results that push your company to the top of a search, ultimately boosting traffic to your site.
Display advertising appears in the sidebar and banner of partner websites. These display ads can target users who previously visited your website (“remarketing”) as well as other relevant demographic characteristics that optimize your reach and effectiveness.
Google Ads is one of the most popular platforms for PPC advertising. This campaign involves bidding for top positions within Google search results. When you search a keyword on Google and results appear with the word “Ad” next to them, those were placed by a Google Ads PPC campaign.
Facebook is one of the most powerful avenues for PPC marketing campaigns. These ads show up as promoted posts on individual users’ feeds and can be targeted to an individual user’s profile, interests, and likes.
Leveraging PPC in Your Industry
PPC campaigns and techniques can be used in virtually every industry. There are some key strategies to maximize your PPC reach and effectiveness.
Do competitive research. Like any marketing campaign, PPC techniques are more effective the more you know about your competition. Look to other businesses in your niche and see how they use PPC campaigns to get some ideas.
Develop a plan. PPC takes planning and monitoring to maximize effectiveness. Make sure that your PPC campaigns are meeting your company’s overall goals and milestones. The great thing about a digital marketing campaign is that you can modify your strategy over time to better meet your goals.
Cost & Conversion Rates
According to WebFX, the average conversion rate for PPC advertising is 1.0%-2.35%. This figure is just an average though, and your actual rates can vary based on industry, specific strategies, and techniques. Some industries have a much higher average conversion rate.
Costs also vary. On average, a business can expect to pay approximately $1-$2 per click to advertise on Google. This average cost is impacted by factors like your industry, competition, and scope of your campaign.
Effective PPC Management
To get the most out of your PPC campaign, it requires constant monitoring and management. A good PPC company can help you build an effective strategy that learns from the competition and optimizes performance.
Ensure high-quality PPC management for your marketing campaigns that get results. Logical can help you create and manage your PPC campaigns to optimize their reach and ROI.NOVEMBER 24, 2020