Log onto Facebook and your feed is likely flooded with adorable kid activities, dog photos, and vacation adventures. On Instagram, you might expect shots of flowers and food (and probably more dogs). Twitter provides a snapshot of news for your area and the latest celebrity rants.
So you might be thinking, where exactly is there room for real estate social media content?
Great question! Social media actually provides an excellent way to introduce your business and services to people in a casual, conversational setting. It’s a perfect opportunity to start a relationship with potential buyers and share helpful information about the process.
Let’s talk about how you can upgrade your real estate social media content!
What Is Real Estate Social Media?
Real estate social media is another tool in your digital marketing strategy that enables you to connect with clients in an informal but effective way.
Given that 99% of millennials and 90% of baby boomers start their home search online, social media offers a perfect tool for real estate agents to reach potential clients.
Your audience is already online! Use that to your advantage.
Your real estate social media content is an entry point to a larger conversation and longer relationship with a client. It should be an essential part of your overall digital marketing strategy that, when done well, can increase leads and close deals.
Why Is Social Media Content Important?
Social media allows you to meet potential home buyers where they are. With a little effort and creativity, you can reach out to clients in a space where they feel comfortable dipping their toes in the housing market.
Through social media content, you can:
- Increase brand awareness
- Improve web traffic
- Increase leads
- Position yourself as an expert in the field
- Engage your audience
It’s a great space to interact with customers and show them your personality. Here, you can share helpful information, answer questions, post newly listed homes, provide tips, and celebrate successes.
What you post on your social media channels helps potential home buyers get to know you and your services. It’s an opportunity to build trust and create long-term relationships.
Social media platforms to use for real estate
Different social media platforms exist for different reasons. Relevant platforms that have a long history and good following include:
These social media platforms work well separately and together, as you can easily promote content across platforms when appropriate.
Facebook offers a broad audience and plenty of options when posting content. Facebook provides lots of demographic information so you can reach potential clients in the right location or age group, for example, that you represent.
Content to consider:
- Longer, blog-type posts with helpful tips
- New listings
- Photo galleries of listed homes or sneak peaks of home coming soon
- Video tours or 360-views
- Event information
- Recently sold homes celebrating/congratulating new owners
- Q&A with audience
Instagram (owned by Facebook) is an awesome tool for real estate social media because it focuses on photography and video. You can easily cross post between Facebook and Instagram in a pinch, but we suggest making your Instagram posts unique to focus on the beautiful home photos or videos you can share.
Content to consider:
- Attractive images/galleries of homes for sale or recently sold
- Video tours
- Instagram Live videos offering tips and tricks to clients
Twitter keeps content short and sweet. It’s a great source for news, events, and links back to your website. Twitter for real estate helps you to claim your space in the market.
Content to consider:
- Post listings and blog posts from your website
- Offer inspirational messages
- Share important industry news
Pinterest can be beneficial when used the right way. Real estate agents can curate boards that share information clients want. You can increase your visibility by creating a business account, using appropriate hashtags, joining group discussion boards, and sharing your Pinterest boards across other social media channels.
Content to consider:
- Home renovation tips
- Home staging ideas
- Open house checklist
- Inexpensive tips to sell your home fast
Resources to Get You Started
Social media for real estate can be fun, creative, engaging and, let’s face it, time consuming! It’s a great tool and resource, but it also requires creating more content.
Here are some tools that can help you create and post content:
- Canva: Free design software that creates graphics, gifs, vidoes, and more
- Pexels or Unsplash: Resources for royalty-free photos
- Adobe Express: Design tool to develop images, videos, and web stories
- Hootsuite: Social media management tool to create, schedule, and publish posts
- Sprout Social: Social media management platform that helps schedule posts and provides analytics
Now Upgrade Your Social!
Whether you have social media accounts for your business or not, there are always ways to improve, grow followers, and increase business.
If you or your staff can manage consistent posting and creating quality content for your real estate social media accounts, that’s awesome! If you feel a little overwhelmed, that’s ok, too! There are plenty of excellent companies that can guide you to the right social media platforms and help create amazing content to build your client base.
If you want to learn more about upgrading your social media game, schedule an appointment to chat!
