Surely you got the real estate marketing magic wand when you started as a real estate agent, right? If only!
Unfortunately, there is no one trick to marketing magic. Real estate marketing works best when you cast a wide net with your marketing efforts to capture the largest number of leads possible.
So how do you do that? We’ll share how to get the most mileage out of all the tools in your marketing toolbox.
Digital marketing has become one of the most important forms of marketing in real estate. Ninety-seven percent of home buyers—spanning all generations—start their home search online. If your potential clients are online, then you should be, too.
Digital marketing for real estate allows you to cover a large number of potential leads, both locally and from a broader coverage area. There are plenty of digital marketing tools to incorporate in your marketing strategy that will improve web traffic, increase leads, and strengthen your brand.
Search Engine Optimization
SEO (Search Engine Optimization) is a long-term digital marketing strategy that improves the natural search engine ranking of your business. Real estate SEO employs a combination of keyword research, content creation, blogging, tech audits, title tags, and more to boost your ranking, traffic, and leads.
Pay Per Click Advertising
If you want to pay for an ad that gets results, PPC (pay-per-click) is a fast and effective way of targeting highly competitive searches. PPC uses customizable digital ads with a payment model based on the number of clicks the ad receives.
Google Ads is the most popular PPC platform, helping businesses grow by getting your real estate ad in front of someone searching for the service or product you offer. Other PPC options include Microsoft Ads and those offered on social media platforms.
Another vital digital marketing tool is addressing your UX, or the User Experience. Improving the UX of your website can lead to a higher rate of leads.
UX will not affect the number of clicks your site gets, but it does impact the actions users take when visiting your site. The goal here is to make your site easier to read and navigate.
To increase leads and close deals, you need a site that is attractive, includes compelling content, incorporates relevant calls-to-action, and is easy to get around.
Digital marketing might be your bread and butter, but don’t underestimate the power of paper advertising. Traditional advertising methods remain effective.
Using low-tech, less expensive marketing tools such as yard signs still draws interest and creates great word-of-mouth advertising.
Make your brand and contact information clear and use this as an opportunity to let locals know that a house will be “coming soon,” is “for sale,” or will hold an “open house.”
Direct mail can be another great option to reach a large number of people in your coverage area and reinforce your digital marketing messages.
These simple postcards or brochures can provide your information, services, and preview homes in the area expected to hit the market.
A great referral from another client is gold! Referrals can be one of the most consistent ways to get new leads.
People want to know they can trust you to buy or sell their home. It can be a long and emotional journey! When a previous customer suggests working with you, it shows there is trust built into that relationship.
There are plenty of ways to incentivize referrals! Maintain that relationship and level of service by staying in touch with past clients.
By keeping an email list or through direct mail, you can provide helpful home maintenance tips, offer additional services, or remember to celebrate home anniversaries or birthdays.
Staying in touch with your clients will go a long way. And remember to include a call to action on your communication: “We appreciate your referrals!”
Mixed Marketing Approach
The best real estate marketing approach is relying on all the tools at your disposal. To maximize your leads, don’t pigeonhole yourself into one marketing strategy.
When starting out, focus on one specific strategy, then ramp up to use different lead generation types.
If one method is not working for you, don’t throw more money at it! Shift to another method.
Optimization is key in getting qualified leads. At Logical, we are experts in digital marketing and can help you achieve your online goals. Contact us today to learn more.