Pay-per-click (PPC) companies manage and optimize PPC campaigns—one of the most popular forms of online marketing. This strategy involves companies paying for clicks that drive consumers to their website.
PPC marketing is an effective online marketing strategy because you can serve targeted ads that generate conversions and leads for a low price and high return on investment (ROI).
What is PPC (Pay-Per-Click)?
PPC is a cost-efficient method for companies to buy ad space and only pay for results. Pricing for a PPC campaign is based on consumers clicking the company links in an ad or visiting the company website. Ads are served to users as they browse search engines and websites, and companies only pay when someone clicks on the provided links.
PPC campaigns are effective because you only pay for the clicks your links generate. This payment structure makes them cost-effective and flexible.
Is PPC Worth It?
Yes! PPC campaigns are popular because of their flexibility and high ROI. There are several advertising platforms and channels to choose from that offer varying PPC rates based on factors like your industry, the size of your company, and your competitors.
Businesses of all sizes are drawn to PPC campaigns because of its efficiency.
PPC vs. CPC
PPC, or pay per click, refers to a specific method of marketing campaigns. CPC, or cost per click, refers to how much you are paying for each click within that marketing campaign. For example, if your business runs a PPC campaign on Google, you might pay $1 per generated click during that campaign.
PPC is a type of marketing campaign, while CPC is a specific metric within that PPC campaign.
How Does PPC Work?
With a PPC campaign, your ads and links will be displayed on a website for visitors to see. The main attraction is that you only pay when someone takes action by clicking on your links. PPC campaigns are the go-to method for generating leads and conversions.
PPC campaigns also work through different advertising channels. You can use paid search methods, Google Ads, social media posts, and more. This flexibility is a great benefit of PPC campaigns and one of the reasons why they are so popular.
Finding the Right Company
The best companies for managing your PPC campaigns should have a wide range of experience running campaigns for businesses of different sizes. Good PPC companies also use multi-channel marketing strategies to further your business’s reach and conversions.
If you are looking for top-performing PPC services, consider contacting Logical. Our team of Google-certified experts can create, manage, and track PPC campaigns to give you data-driven results and a high ROI.
NOVEMBER 24, 2020