{"id":3315,"date":"2019-11-05T19:17:01","date_gmt":"2019-11-05T19:17:01","guid":{"rendered":"https:\/\/seocompanies.io.local\/?page_id=3315"},"modified":"2022-07-07T11:10:22","modified_gmt":"2022-07-07T15:10:22","slug":"conversion-tracking","status":"publish","type":"page","link":"https:\/\/logicalseo.net\/companies\/learn\/conversion-tracking\/","title":{"rendered":"Conversion Tracking"},"content":{"rendered":"
\n

Conversion Tracking<\/h1>\n

What is conversion tracking?<\/h2>\n

Tracking conversions means understanding when and how users are taking valuable actions on your website (e.g. buying something, calling you, or filling out a form).<\/p>\n

How is conversion tracking helpful?<\/h2>\n

Conversion tracking helps companies interpret results. What worked? What didn’t?<\/p>\n

How did that SEO project we did create tangible results? They it lead to phone calls? Sales?<\/p>\n

Driving website traffic is usually a good thing. Tying that traffic to revenue is better.<\/p>\n

Who should implement conversion tracking?<\/h2>\n

Conversion tracking is most important for websites with lots of activity. How are your marketing campaigns performing. What efforts are leading to revenue? Why?<\/p>\n

For small websites, conversion tracking may be more of a headache than anything else. If your site is brand new, you probably don’t have much traffic, muchless people who are actually filling out forms.<\/p>\n

That doesn’t mean you should disregard conversion tracking but it may not be as valuable due to a smaller set of data.<\/p>\n

Conversion tracking and the SEO process<\/h2>\n

SEO takes a long time. It’s an investment. But when any investment pays off, you should know.<\/p>\n

Properly attributing value to online user interaction can bring tremendous results.<\/p>\n

Tracking ecommerce (product) sales<\/h2>\n

For ecommerce websites, the answer is simple — track website purchases. Set up ecommerce tracking in Google Analytics and you’ll be able to track purchases on your website, how those purchasers got there, and a whole lot more (e.g. what page a purchaser landed on).<\/p>\n

Tracking service inquiries and leads<\/h2>\n

The services industry is a little trickier. How do you attribute value for a lead? Sometimes you have to get creative.<\/p>\n

Common conversion tracking inputs include:<\/p>\n

    \n
  1. Contact forms<\/li>\n
  2. Phone calls. This may require dynamic number insertion from a company like CallRail.<\/li>\n
  3. Newsletter signups<\/li>\n<\/ol>\n

    With conversion tracking, you can track each of these events.<\/p>\n

    Wrapping up<\/h2>\n

    Tracking conversions leads to a better understanding of results. What value did our efforts bring? Aside from traffic, how are our marketing campaigns generating revenue? Where can we improve?<\/p>\n

    Correct answers to these questions can lead companies to do bigger and better things. Misinterpreting successes and failures leads to a lower likelihood of positive outcomes.<\/p>\n

    If you’ve got the means and the know-how, set up conversion tracking right and you’ll be set up to better interpret impactful website interactions.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Conversion Tracking What is conversion tracking? Tracking conversions means understanding when and how users are taking valuable actions on your website (e.g. buying something, calling you, or filling out a form). How is conversion tracking helpful? Conversion tracking helps companies interpret results. What worked? What didn’t? 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