Google Ads
Pay Per Click Audits
Performance analysis and recommendations to optimize your campaigns.



Performance
Essential analysis to optimize your account.
Ad copy + quality scores
Boost clickthrough rates with compelling headlines to increase quality scores and decrease your average cost per click.
Keywords and bidding
We'll analyze current keywords and make recommendations to optimize search performance based on your online goals.
Audience analysis
We'll review your location, device, and demographic targeting to find areas of opportunity and fine-tune your campaigns.
Conversions + KPIs
We'll review and recommend conversion tracking best practices to match account optimizations to your real-world goals.
PPC Audits
Boost campaign performance.
We’ll send you actionable recommendations that you can have us implement or implement on your own. Recommendations will include anything from your campaign settings and structure to your keyword management and KPIs.
Actionable insights
Recommendations to help you reach your online goals: increase revenue, generate leads, or boost brand awareness.
Low-hanging fruit
Essential optimizations in simple terms to enhance performance and get on track for PPC growth.
Frequently asked questions
It depends — how is your account performing? Does the account’s manager have a good system for optimization and analysis? If so (and you’re happy with the results) you probably don’t need one. If not, a PPC audit may help you reach your online goals.
Paid search does not affect your organic keyword rankings. It’s a different process entirely where you pay Google for clicks.
After getting access to your account, recommendations are typically complete in 1-2 weeks. Accommodations can be made to complete them sooner. Upon review of the recommendations, implementation will take 2-3 business days.
An audit is a great way to dip your toes in the water. It’s less of a commitment and will go a long way should you decide to hire us for monthly management. But if you’re in it for the long haul or want results sooner, consider our monthly management services.
If people aren’t engaging with your website (but you’re getting good clicks from the right audience), then yes, consider getting a landing page. Landing pages are an excellent way to boost post-click account performance and user engagement.
Expect data-driven analysis and logical reason to guide the process. We look to data to understand current performance and find opportunities to enhance your results.