Squarespace SEO Tips (2017)

Video Transcription:

Hello, everybody!

Today we're going to talk about Squarespace SEO.

We're going to cover three general topics. The first is "Meta Tags". Number two is "Content Marketing". And the third is "Link Building". 

So let's start with meta tags.

Meta Tags

  1. Navigate to your home section.
  2. Go to settings.
  3. And scroll down and you want to click "SEO".

Here we have two important meta tags: the most important is the Homepage title tag. Here's where you want to input keywords that are relevant to your business. So I have about 5 or 6 words in here. And then I have the name of my website at the end. 

So this title tag does two things.

  1. It sends information to search engines like Google regarding the contents of your website
  2. It also encourages users to click on your website.

So when you write this as your title tag. Let's do an example -- we're going to search "classic motorcycles." The title tag shows up [as the big blue link you see in Google results.]

It's the first thing somebody sees when they do a Google search. So it's important because it tells search engines what your page is about but it also serves to encourage people to click on your website.

So not only do you want to have keywords in here, but you want to craft it with the language that will encourage people to go to your site.

Let's briefly talk about the meta description. The meta description should be between 150 and 160 characters. The meta description displays in Google right [below the title tag].

If it's too long, it will get cut off and they'll [replace it with a few dots]. Now if you don't put a meta description in there, Google will make one, and that's fine too.

You probably want to have a custom meta description [for your homepage]. So just a brief description about your site -- put it in there.

Those are the two meta tags for your homepage.

Down here we have title tags for your main blog page which lists all of your blogs and each individual blog page. You want to make sure you have the title of the blog at the front and your company name at the end -- not the other way around. In particular, for each individual blog post you want the blog post title tag at the front.

Otherwise when you display [on Google] your company name will display first.

And if you're writing a how-to article or a services page, you want the first thing that displays to be what the page is rather than the company name.

So that's it for SEO Settings.

  1. Click Save.
  2. Go back a couple times.
  3. Navigate to "Pages".

So in [the "Pages" menu] you're going to start putting title tags for all of your content. Now if you're just starting out, you're only going to have a couple of pages here, and that's fine. But it's really important for those pages that you input a title tag.

[Click on the] little gear icon. It pops up right here. Click on that -- it opens up your page settings.

Your Page Settings is where you specify your title tag. And again -- all the same things [apply].

Get your keywords toward the front. You can have up to about 60 characters. So I could have a little more in here but in this particular instance I kept it short.

And here's your meta description.

In my template, which is Hayden, the meta description displays in the banner. For that reason I didn't want 160 characters displaying in my banner. So for my template I don't do the meta description for individual pages, I just let Google create that.

Regardless the main thing you want to focus on here is the title tag. After that you'll want to hit save.

Content Marketing

Now with content marketing you want to create content that's engaging, informative, and interesting to anyone who may come to your site. 

So this page is about SEO services -- online marketing services. And as you can see you can navigate to any of these individual [services] pages. Or if you'd like you can scroll down and get more information. You can click here or here and get more information.

And I tried to keep these descriptions pretty short because people on the internet have short attention spans.

The way you lay out [your content] can vary from page to page. This is just how my services page is laid out.

And if you want to find out different ways of laying out pages I have a Squarespace for Beginner's Guide that shows you different ways of laying out your content, how to add blocks, and make an engaging page.

So you want to have the right combination of images, good text, and navigation to keep people moving around throughout your site.

Link Building

The last thing I'll mention (the third topic) is link building. You need links to your  site to get traffic.

So every time you get a link -- for example, if I make this word a link that pointed to Google or to Walmart or to wherever it pointed -- that website is getting what people call "link juice."

And link juice, or links, are basically a signal that say "Hey, this is a good site. It's so good that I linked to it here."

The more links you get that point to your site, the more powerful your domain or your website will be. And over time  when you collect more and more links your website gains authority, it gains trust, and that will help you in search engines.

That's a really big topic so that's as much as we'll go into here. The last thing that I'll mention -- which is really important -- is getting setup in search engines.

You want to be setup in Google Webmaster Tools (now Search Console) and Bing Webmaster Tools because they need to know that your website exists and how it's structured.

I'd highly recommend visiting this page [that details information about Squarespace SEO]. There will be a link below the video you're watching to this page. It's got a lot of information on getting setup. And it details a lot of the things we talked about here today about SEO.

That's all I've got for you today folks! Good luck and we'll be back soon.