Squarespace vs. WordPress vs. Wix — SEO Comparison

Each platform listed above makes a fine option for SEO. But what's more important? Create quality content and build links.

Search engine optimization (SEO) and keyword rankings are largely based on factors outside of your website platform.

For example, links pointing to your website influence keyword rankings and how much traffic you drive through search engines.

With that being said, each platform has its own distinctions, which we'll cover here.

But rest assured, WordPress, Squarespace and Wix are all suitable to SEO and keyword rankings.

What is search engine optimization (SEO)?

SEO is the process of ranking for keywords and driving traffic through search engines. Good SEO typically requires keyword research, content marketing, and link building.

How do you rank for keywords?

In broad terms, ranking for keywords typically requires 3 things…

Optimize your title tags

Title tags appear in search results and tell search engines what your page is about.

Including the right keywords help people find your content in the search engine results page (SERP).

Create quality content

Google wants people to come back. Their success hinges on their ability to rank content based on how well it satisfies a user's search intent.

By helping users when they search something, those users will happily return.

In order to rank, you'll need to create quality content that helps answer the question or search a user puts into a search engine — and it needs to be good!

You're up against hundreds of thousands (if not millions!) of other websites looking to drive traffic. Creating quality content sets you apart.

Build links to your website

Links demonstrate a vote of confidence from one website to another.

Building links (which Google finds) helps boost keyword rankings, particularly getting links from popular domains (e.g. a domain like Huffington Post).

Now let's take a look at each platform.

Title Tags

Implementing keyword-laden title tags is an important step in driving search engine traffic.

Here's how to implement title tags in each platform.


In WordPress you enter title tags within the pages section. Click on the page you want to edit, and input your title tag as shown in the box below.


If you download an SEO plugin — Yoast or All in One SEO — they may have an alternative location to enter your title tag.


To enter title tags in Wix, open your page settings by clicking on the three dots next to a page. Enter your tag as shown below.



Click pages. Then click on the gear icon next to the page whose title tag you'd like to edit. Edit the Page Title tag and input your keywords.


Quality Content

Quality content satisfies the search intent (i.e. what the searcher is looking for).

All 3 platforms allow you to create quality content — but how you create that content may vary.

How each platform handles content

Squarespace and Wix are drag-and-drop platforms which make them simpler options for new webmasters.

Some WordPress themes are drag-and-drop, however, in general, the platform is likely too complex for those new to web design and development.

The upside of WordPress, however, is that it is more customizable than Squarespace or Wix. For people or companies who can hire out their marketing, WordPress has an edge in its ability to support companies once they grow.

But your basic text, images, videos, links, forms, maps, and even some level of custom coding in Squarespace and Wix is available.

How to drive traffic with quality content 

Put yourself in the mind of the user who searched any given keyword. What are they looking for?

Answering that question will help you time and time again when you target keywords with content.

Other content tips

  • Browse web pages that rank for your keyword. What did they include in their content? How did they answer the keyword's search intent?
  • Target low-competition (longtail) keywords to increase your chances of ranking and driving traffic.
  • Use any or all of the following
    • Concise language
    • Short paragraphs
    • Plenty of headers (to help people scan)
    • Images

Building links

Links are off site! The link building process itself has nothing directly related to which platform you choose!

Link building is about convincing other webmasters to link to your site.

When you get an inbound link, you'll get a vote of confidence from that website which Google will eventually find and measure.

Which platform should you pick?

If you’re familiar with any one of these platforms already, consider sticking with that platform — you’ll save time.

If this is your first website endeavor we would recommend Squarespace or Wix. You'll save startup time which you can instead put towards content marketing or keyword research.

If you want a website that’s fully customizable, go with WordPress.

How long will it take to learn your platform?


Some say WordPress is easy — I would take that with a grain of salt. WordPress has quite the learning curve, and if you’re not tech-savvy you will spend plenty of time learning the platform.


Squarespace’s main menu has 5 to 7 sections. Mine currently has 7.


Within each section you’ll find plenty of options but if you ever get lost you can always come back here.

Squarespace also has 24/7 chat assistance.

Within the page editor you can drag and drop text, images, videos, buttons, and many other so-called "blocks."

For someone new to website development, Squarespace is a great option to shorten the learning curve, and dive into content.


Similar to Squarespace, Wix has drag-and-drop features that allow you to move content easily.

Wix’s mobile editor? Same thing. Click and drag content to where it needs to be.

In terms of a learning curve, Wix and Squarespace are comparable.

Which platform suits you?

Each of the three platforms will suit the vast majority of new websites.

They all support text, images, videos, buttons, and many other options.

If your site requires complex content, you may need Wordpress.

With Squarespace and Wix your options are a slightly more restricted. But unless your site requires something out of the ordinary, Squarespace and Wix are suitable for most everything.


Search engines handle platforms and rankings in similar ways. They read content, search for inbound links, and use keyword data to deliver the best results they can.

Each platform is perfectly suitable for content, title tags, and links.

Time spent learning a new platform is more important to SEO than the platform itself. When choosing a platform, consider its learning curve and its suitability to your needs.