More than 90 percent of home buyers start their searches online. If you’re a real estate agent, it’s important to have an excellent online presence!
Search engine optimization, or SEO, is a great way for real estate professionals to promote their business. SEO improves the visibility of your website and ranks your site higher on search engines.
A big component of SEO is keyword research, meaning that certain words or phrases used in the content of your website will improve your ranking and help people to find your site faster.
The key is to consistently use words and phrases that are clear and unique.
Choosing Strong Keywords
Keywords are essentially a way to answer a question posed by someone online.
When a person wants to find information, they type a word, phrase, or question into a search engine. Ideally, your keywords provide the answer.
In real estate SEO, if a potential homebuyer wants “single-family homes in Charlestown,” the keywords used on your website should satisfy that query. When using strong keywords that match this search, your site should rank higher for these search engine results.
How do you know if you’re using strong keywords? Good keywords include three things:
- High search volume
- Low competition
- High relevance to your topic
Overused real estate keywords include, for example, “home,” “house for sale,” “realtor,” and “MLS.” Avoid relying on words that every real estate agency uses, and choose keywords that are unique.
Long-tail keywords are more specific. Instead of “homes near me,” try something like “new homes in Charlestown Virginia.” This option might be searched less frequently, but it will attract a better audience. Long-tail keywords have:
- Less competition
- Lower cost associated with them
- Stronger results
So how about those real estate keywords you should be using?
3 Essential Keywords for Your Real Estate Blog
OK, now you know your online presence is important and the words you choose play a big role in who visits your site. Here are the three essential keywords you should be using in your real estate blog:
- Neighborhoods in [your location]
- Moving to [your location]
- What does it cost to live in [your location]
In real estate, it’s all about location! These are phrases that are commonly searched by potential home buyers. However, adding your location to the phrase helps to make the keyword specific and more unique.
If someone searches “what does it cost to buy a house,” they might get results from California or Montana, even though they are looking in Virginia. Most people are searching in a specific area, so use that to your advantage!
Instead, use something like “What does it cost to live in Charlestown Virginia.” You will rank higher for this search, pay less, and gain higher quality visitors to your site. These three keywords work because it’s easy competition on a search engine results page (SERP).
Successful SEO campaigns use relevant and specific keywords that don’t compete with larger companies, but attract quality customers. Use these keywords in your real estate blog for great SEO results!