The majority of home searches start on a mobile device, and you want the name of your real estate agency at the top of that search.
With 76% of buyers discovering their homes on a mobile device and more than 90% of buyers using real estate websites, it’s more important than ever to invest in the tools and expertise that will help your real estate business stand out.
What is Real Estate SEO?
Real estate SEO is the process of improving your search engine ranking to drive more potential home buyers to your website.
Real estate SEO applies a specific real estate lens to SEO. Some aspects of real estate SEO include:
- Keyword research
- Content creation
- Tech audit
- Title tags
- Reporting and analytics
Does SEO Work for Real Estate?
Absolutely! When a potential buyer starts a home search in your area, real estate SEO gives you the advantage. Here’s how:
- Strengthening your brand
- Illustrating your credibility
- Driving more organic traffic to your website
- Improving your ranking on search engines
- Generating new leads
- Closing more sales
There are plenty of options when considering how to improve your search engine ranking. You can tackle the task yourself, work with a freelance SEO specialist, or hire an SEO agency.
Each option has advantages and disadvantages. If you have the time and knowledge to dig into your website, it’s a great way to improve your site and save money.
If you need to be in the field making sales or managing your agents, consider hiring a specialist or agency who can help you achieve your business goals.
How Much Does Real Estate SEO Cost?
The cost of real estate SEO depends on the type of services that best meet your needs.
Of course, if you choose to do this yourself, the cost is your time. If hiring a freelancer or agency, pricing depends on experience, results, size of website, timeline, campaign goals, and more.
Freelance SEO specialists typically offer affordable services and flexibility. Hourly rates can range from $50-$150 and up.
The majority of SEO agencies start monthly packages between $2,500 and $5,000. SEO services can climb as high as $20,000!
Outrank Your Competition With Real Estate SEO
It’s no secret that home buyers start their searches online. From photos to listing details to information on real estate agents, buyers rely on the web.
Get ahead of your competition. Work with Logical SEO to improve your ranking, generate more leads, and strengthen your business.
Check out our real estate SEO services and schedule an appointment today!