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Top Real Estate PPC Management Companies

Contents

Overview

Finding the ideal real estate PPC company can supercharge your property marketing strategy, seamlessly connecting you with your target audience and catalyzing your success.

A good PPC agency offers you not just visibility, but highly targeted exposure to potential clients who are actively looking for real estate opportunities, exactly when they’re most ready to take action.

This is why we’ve put together this list of the best real estate PPC companies.

These game-changers have been handpicked based on their track record of delivering excellent results, innovative strategies, and deep understanding of the real estate market dynamics.

They don’t just help you reach your audience—they help you captivate and convert them.

So, whether you’re a seasoned realtor or new to the industry, let’s dive in and explore these industry leaders.

With the right partner by your side, it’s time to unlock the limitless potential of your real estate business, and truly make your mark in the industry.

Get ready to turn clicks into contracts and visitors into buyers!

PPC Companies

Web FX

Harrisburg,
PA
100+ employees

WebFX is a premier full-service digital marketing agency offering comprehensive pay-per-click (PPC) management services. Their PPC team brings a wealth of experience and innovative strategies to deliver results-oriented campaigns that align with your business goals and budget.

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Disruptive Advertising

Pleasant Grove,
UT
100+ employees

Disruptive Advertising is a well-established digital advertising agency that focuses on driving traffic, converting visitors, and nurturing those conversions into loyal clients. They strive to understand each business's unique goals and challenges to tailor a PPC strategy that maximizes ROI. They stand out with their commitment to transparency, providing clients with direct access to their accounts and a clear overview of performance metrics.

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KlientBoost

Costa Mesa,
CA
50-99 employees

KlientBoost is a digital marketing agency that merges clever PPC strategies with eye-catching creative design. Their unique approach is based on rapid testing and iterative improvements, constantly optimizing their clients' campaigns to drive better results. They offer a single point of contact for their clients, ensuring consistent communication and comprehensive management of the advertising process.

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JumpFly

Elgin,
IL

With over two decades of experience in managing PPC advertising, JumpFly has developed a robust process to maximize client success. Their professionals are experienced in handling all aspects of PPC, including keyword selection, ad creation, conversion tracking, and optimization. They offer a dedicated account manager who provides personalized service and ensures that your goals are being met.

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Ignite Visibility

San Diego,
CA

Ignite Visibility is a top-rated digital marketing agency providing services like SEO, PPC, social media, email marketing, and more. They craft custom strategies for each client, focusing on achieving the highest return possible. The team at Ignite Visibility prides itself on its innovation, integrity, and consistent communication.

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AdVenture Media Group

Woodmere,
NY

AdVenture Media Group is one of the most innovative digital advertising agencies around. They've worked with a diverse range of clients, from small startups to Fortune 500 companies, providing PPC management, conversion rate optimization, and e-commerce marketing services. Their approach to PPC focuses on understanding the customer journey and crafting campaigns that engage and convert at every stage.

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Logical

Charlottesville,
VA

Discover the power of data-driven marketing with Logical's PPC services tailored specifically for the real estate industry. With an acute understanding of the ever-evolving digital landscape, Logical harnesses the power of cutting-edge technology and data analytics to help your brand reach the right audience at the right time.

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Real Estate Webmasters

Nanaimo,
BC

Real Estate Webmasters (REW) is a leading technology provider specializing in advanced web and marketing solutions for the real estate industry. Established in 2004, REW has carved a niche for itself by offering bespoke online tools and services designed specifically to help real estate professionals attract, convert, and manage their clientele more effectively.

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Asterisk

Hamilton,
ON

In addition to PPC management, Asterisk offers a suite of real estate digital marketing services: SEO, social media marketing, content marketing, and website design and development. Through these integrated services, they help businesses improve their online visibility, engage with their target audience, and drive growth.

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Directive Consulting

Irvine,
CA

Directive Consulting is a leading digital marketing agency specializing in comprehensive search marketing for B2B and enterprise companies. Their unique approach combines audience research, search engine optimization, paid search, digital PR, and content marketing to help businesses dominate their markets. They are known for their meticulous research and strategic keyword selection to craft PPC campaigns that consistently deliver outstanding results.

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Ernst Media

Spokane,
WA

Ernst Media is a leading provider of Pay-Per-Click (PPC) services, offering a comprehensive suite of solutions designed to maximize your digital marketing ROI. Leveraging cutting-edge technology and years of industry experience, Ernst Media specializes in creating targeted, data-driven PPC campaigns that capture attention, drive traffic, and convert visitors into loyal customers.

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Thrive

Arlington,
TX

Thrive is a full-service digital marketing agency serving diverse industries since 2005. They offer an array of services including SEO, PPC ads, Amazon store optimization, copywriting, CRO, and more. Thrive also specializes in expert web design and development for eCommerce and B2B firms. Choose Thrive, a company you can trust, for your digital marketing needs.

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Falcon Digital Marketing

Houston,
TX

Falcon Digital Marketing is a specialized digital marketing agency providing comprehensive, results-oriented online marketing solutions. Established with a mission to deliver effective digital marketing services, Falcon Digital Marketing has made a name for itself by consistently providing high-return campaigns that meet its clients' unique business goals.

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Lyfe Marketing

Atlanta,
GA
$200+

Lyfe Marketing is a reputable Google Partner that offers specialized pay-per-click (PPC) advertising services tailored for the real estate industry. Having managed more than 250 PPC campaigns and generated over $108 million in client revenue, they have solid experience in this field​.

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Element-360

Asheville,
NC
$200+

Element 360 is a digital marketing agency with a specialized focus on real estate. Their strategic approach combines data-driven marketing with industry-specific insights to deliver effective and comprehensive marketing solutions.

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Frequently Asked Questions

General Information

A Pay-Per-Click (PPC) management company is a firm that oversees the PPC ad spend of a business or individual. They aim to reach the client’s marketing goals efficiently. This usually involves keyword research, strategy development, bid management, ad copy creation, and performance monitoring and reporting.

Typical tasks include:

  • Keyword Research: Finding the most relevant and cost-effective keywords for your business.
  • Strategy Development: Creating a plan to achieve your business goals through PPC.
  • Bid Management: Actively managing your bids to get the most value from your ad spend.
  • Ad Copy Creation: Crafting compelling ad text to attract potential customers.
  • Performance Monitoring and Reporting: Regularly reviewing campaign performance and making necessary adjustments for improvement.

Outsourcing PPC management to experts can provide several benefits:

  • Time Efficiency: It saves you time that you can use to focus on other aspects of your business.
  • Expertise: PPC agencies have experience in managing different types of campaigns, which could result in better performance.
  • Cost-Effective: Although there’s a cost involved in hiring an agency, effective management often leads to improved ROI.
A PPC campaign works by placing advertisements on search engine results pages or other websites, and the advertiser pays a fee each time one of their ads is clicked. It begins with keyword research to identify the search terms your potential customers use. Then, a strategy is developed to decide how and when to bid on these keywords. Ads are then created using these keywords, and the campaign is monitored regularly for performance.
PPC management can increase visibility, improve brand recognition, and generate immediate results for an online business. By placing your ads in front of users actively looking for products or services like yours, you can drive more relevant traffic to your website, leading to increased sales and growth.

PPC Costs

The cost of PPC management varies greatly and can be structured in several ways:

  • Percentage of Ad Spend: Many PPC management companies charge a percentage of the client’s ad spend, typically 10-20%. This model aligns the agency’s incentives with the client’s, as they both benefit when the ad spend increases.
  • Flat Monthly Fee: Some agencies offer a flat monthly fee that remains consistent regardless of your ad spend. This model provides cost certainty and simplifies budgeting.
  • Hourly Rate: Some PPC consultants or freelancers charge an hourly rate for their services. While this model can provide flexibility, the total cost can be difficult to predict.
PPC advertising costs are primarily determined by the keywords you’re bidding on and the competition for those keywords. Each time a keyword is searched, an auction is held between advertisers who are bidding on that keyword. The advertiser willing to pay the most per click will generally have their ad shown highest in the search results.
PPC management costs typically include tasks like keyword research, strategy development, bid management, ad copy creation, and campaign monitoring and reporting. Some agencies may also charge a setup fee to cover the initial work of setting up a new PPC account or campaign.

PPC costs are a part of your overall digital marketing budget. Depending on your strategy, PPC can take up a significant portion of your budget, especially if you’re in a highly competitive industry. However, due to its performance-based nature, PPC often provides a positive return on investment (ROI), meaning the leads or sales generated from PPC ads can outweigh the costs.

Yes, there are several ways to optimize your PPC spending. These include refining your keyword list to target more relevant searches, improving your Quality Score by optimizing your ads and landing pages, using negative keywords to prevent your ads from showing on irrelevant searches, and adjusting your bids based on the time of day, location, and other factors. A good PPC management company can help with all of these areas.

Choosing a PPC management provider

Determining your PPC budget requires understanding your overall marketing budget, the value of a customer, and the cost per acquisition (CPA) you can afford. It can be helpful to start with a test budget to understand your potential return on investment (ROI) before scaling your efforts.
Identifying your PPC needs involves understanding your business goals, target audience, and competitive landscape. Ask yourself questions like: What do I want to achieve through PPC advertising (e.g. brand awareness, lead generation, or sales)? Who is my target audience, and what keywords might they use when searching for my product or service? How competitive is my industry, and how might that impact my PPC strategy?
PPC agencies often have a team of experts, access to advanced tools, and experience working with a variety of clients. This can bring a breadth of knowledge, but may come at a higher cost. Freelancers may provide a more personalized approach and lower costs, but they may lack the range of experience an agency offers.
Look for a provider with a proven track record of delivering results for similar businesses. Check their certifications, case studies, and client testimonials. Consider their communication style and whether their approach aligns with your business goals. Also, ensure they offer transparency in reporting and billing.
Ask questions about their experience in your industry, their approach to PPC management, how they measure success, and how they communicate with clients. You might also ask for case studies or references.

Google Partner Status is a badge of certification awarded by Google to recognize agencies and professionals that excel in managing Google Ads campaigns. There are two levels of Google Partner Status: Google Partner and Google Premier Partner.

  • Google Partner: To achieve Google Partner status, an agency must manage a certain level of ad spend over 90 days, have at least one certified user associated with the company profile, and demonstrate performance by delivering strong client and company growth. This badge indicates the agency’s proficiency in managing Google Ads accounts.
  • Google Premier Partner: This is a higher level of recognition for agencies that have shown outstanding performance. In addition to meeting the criteria for Google Partner status, Premier Partners manage a higher level of ad spend and meet more stringent performance requirements.

The importance of these badges comes from the assurance they provide. They indicate that the PPC management provider has not only a high level of knowledge and proficiency with Google Ads, but also a proven track record of managing campaigns effectively. This helps businesses feel confident that their PPC campaigns are being managed by experienced professionals.

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