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Top Richmond PPC Companies

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Overview

Looking for a professional PPC company to manage your Google Ads account?

With so many options available, finding the right partner can be overwhelming. That’s why we’ve put together a list of the best PPC companies in Richmond, VA.

This curated list features companies that specialize in PPC advertising and have a proven track record of success.

Whether you’re looking for a company to increase your leads, drive traffic to your website, or improve conversion rates, you can trust our list to provide you with some of the best options available in the greater Richmond area.

PPC Companies

Web FX

Harrisburg,
PA
100+ employees

WebFX is a premier full-service digital marketing agency offering comprehensive pay-per-click (PPC) management services. Their PPC team brings a wealth of experience and innovative strategies to deliver results-oriented campaigns that align with your business goals and budget.

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WebStrategies

Midlothian,
VA

WebStrategies exists to deliver superior digital marketing programs to our clients while improving the lives of our employees and their families.

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Thrive

Arlington,
TX

Thrive is a full-service digital marketing agency serving diverse industries since 2005. They offer an array of services including SEO, PPC ads, Amazon store optimization, copywriting, CRO, and more. Thrive also specializes in expert web design and development for eCommerce and B2B firms. Choose Thrive, a company you can trust, for your digital marketing needs.

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Addison Clark

Richmond,
VA

At the corner of Addison and Clark Streets on the north side of Chicago sits a famous baseball stadium – Wrigley Field. It was in the left field bleachers during a day game that two life-long Cubbies fans had an idea to bring a measurably different® approach to marketing. Years later, that idea has grown into a Richmond-based marketing agency known as Addison Clark.

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Workshop Digital

Richmond,
VA

We're data-driven marketing specialists by trade. But more importantly, we're passionate about building strong relationships with our clients. We work collaboratively to make decisions that have the biggest impact on our clients' overall business goals. We’re dependable, reliable partners. We’re on the cutting edge and work to uncover new solutions and test new approaches. We’re lifelong learners who are genuinely interested in our craft and excited to share and explain our findings.

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NetSearch

Richmond,
VA

NetSearch Digital Marketing is an independent, full-service digital marketing agency based out of Richmond, Virginia. NetSearch started 14 years ago with a small team of web experts who wanted to create an agency that really excelled at both customer service and our core services.

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Dupont

Welcome to Dupont Digital, a leading provider of digital marketing services in Richmond, VA. Our team of experienced professionals is dedicated to helping businesses in the Richmond area get found online and attract more qualified leads and customers through the power of digital marketing. As a full-service digital marketing agency, we offer a range of services to help our clients succeed online, including: SEO, PPC, Social Media Marketing, Content Marketing & Email Marketing.

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Pitschy

Fredericksburg,
VA

Pitschy is a digital marketing, branding and creative agency specializing in Digital Marketing, SEO, Creative, Social Media Marketing and Brand Development. We create and execute marketing plans, turn them into reality and take existing brands and put them at the forefront of their target audience.

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Frequently Asked Questions

General Information

A Pay-Per-Click (PPC) management company is a firm that oversees the PPC ad spend of a business or individual. They aim to reach the client’s marketing goals efficiently. This usually involves keyword research, strategy development, bid management, ad copy creation, and performance monitoring and reporting.

Typical tasks include:

  • Keyword Research: Finding the most relevant and cost-effective keywords for your business.
  • Strategy Development: Creating a plan to achieve your business goals through PPC.
  • Bid Management: Actively managing your bids to get the most value from your ad spend.
  • Ad Copy Creation: Crafting compelling ad text to attract potential customers.
  • Performance Monitoring and Reporting: Regularly reviewing campaign performance and making necessary adjustments for improvement.

Outsourcing PPC management to experts can provide several benefits:

  • Time Efficiency: It saves you time that you can use to focus on other aspects of your business.
  • Expertise: PPC agencies have experience in managing different types of campaigns, which could result in better performance.
  • Cost-Effective: Although there’s a cost involved in hiring an agency, effective management often leads to improved ROI.
A PPC campaign works by placing advertisements on search engine results pages or other websites, and the advertiser pays a fee each time one of their ads is clicked. It begins with keyword research to identify the search terms your potential customers use. Then, a strategy is developed to decide how and when to bid on these keywords. Ads are then created using these keywords, and the campaign is monitored regularly for performance.
PPC management can increase visibility, improve brand recognition, and generate immediate results for an online business. By placing your ads in front of users actively looking for products or services like yours, you can drive more relevant traffic to your website, leading to increased sales and growth.

PPC Costs

The cost of PPC management varies greatly and can be structured in several ways:

  • Percentage of Ad Spend: Many PPC management companies charge a percentage of the client’s ad spend, typically 10-20%. This model aligns the agency’s incentives with the client’s, as they both benefit when the ad spend increases.
  • Flat Monthly Fee: Some agencies offer a flat monthly fee that remains consistent regardless of your ad spend. This model provides cost certainty and simplifies budgeting.
  • Hourly Rate: Some PPC consultants or freelancers charge an hourly rate for their services. While this model can provide flexibility, the total cost can be difficult to predict.
PPC advertising costs are primarily determined by the keywords you’re bidding on and the competition for those keywords. Each time a keyword is searched, an auction is held between advertisers who are bidding on that keyword. The advertiser willing to pay the most per click will generally have their ad shown highest in the search results.
PPC management costs typically include tasks like keyword research, strategy development, bid management, ad copy creation, and campaign monitoring and reporting. Some agencies may also charge a setup fee to cover the initial work of setting up a new PPC account or campaign.

PPC costs are a part of your overall digital marketing budget. Depending on your strategy, PPC can take up a significant portion of your budget, especially if you’re in a highly competitive industry. However, due to its performance-based nature, PPC often provides a positive return on investment (ROI), meaning the leads or sales generated from PPC ads can outweigh the costs.

Yes, there are several ways to optimize your PPC spending. These include refining your keyword list to target more relevant searches, improving your Quality Score by optimizing your ads and landing pages, using negative keywords to prevent your ads from showing on irrelevant searches, and adjusting your bids based on the time of day, location, and other factors. A good PPC management company can help with all of these areas.

Choosing a PPC management provider

Determining your PPC budget requires understanding your overall marketing budget, the value of a customer, and the cost per acquisition (CPA) you can afford. It can be helpful to start with a test budget to understand your potential return on investment (ROI) before scaling your efforts.
Identifying your PPC needs involves understanding your business goals, target audience, and competitive landscape. Ask yourself questions like: What do I want to achieve through PPC advertising (e.g. brand awareness, lead generation, or sales)? Who is my target audience, and what keywords might they use when searching for my product or service? How competitive is my industry, and how might that impact my PPC strategy?
PPC agencies often have a team of experts, access to advanced tools, and experience working with a variety of clients. This can bring a breadth of knowledge, but may come at a higher cost. Freelancers may provide a more personalized approach and lower costs, but they may lack the range of experience an agency offers.
Look for a provider with a proven track record of delivering results for similar businesses. Check their certifications, case studies, and client testimonials. Consider their communication style and whether their approach aligns with your business goals. Also, ensure they offer transparency in reporting and billing.
Ask questions about their experience in your industry, their approach to PPC management, how they measure success, and how they communicate with clients. You might also ask for case studies or references.

Google Partner Status is a badge of certification awarded by Google to recognize agencies and professionals that excel in managing Google Ads campaigns. There are two levels of Google Partner Status: Google Partner and Google Premier Partner.

  • Google Partner: To achieve Google Partner status, an agency must manage a certain level of ad spend over 90 days, have at least one certified user associated with the company profile, and demonstrate performance by delivering strong client and company growth. This badge indicates the agency’s proficiency in managing Google Ads accounts.
  • Google Premier Partner: This is a higher level of recognition for agencies that have shown outstanding performance. In addition to meeting the criteria for Google Partner status, Premier Partners manage a higher level of ad spend and meet more stringent performance requirements.

The importance of these badges comes from the assurance they provide. They indicate that the PPC management provider has not only a high level of knowledge and proficiency with Google Ads, but also a proven track record of managing campaigns effectively. This helps businesses feel confident that their PPC campaigns are being managed by experienced professionals.

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