Top SEO Audit Services to Boost Your Rankings

An SEO audit is an excellent way to examine your strategy and determine how you can improve. If you’re not ranking on Google or other search engines, an SEO audit will help you to identify the root of your problems.

Through an audit, you can determine on-page and off-page issues with your website, dive into the user experience, determine if your keywords are hitting the mark, ensure that Google is correctly crawling and indexing your site, and more.

If you think you might need one, then it’s probably a good idea. Even if your site is performing well, there is always room for improvement. 

Think of it like an annual doctor’s checkup—it’s a great way to ensure things are in good health on your website.

As they say, there’s more than one way to crack an egg! You can get crackin’ on your SEO strategy with an agency, freelancer, on your own, or with SEO software. But what’s the right approach?

Agencies. If you have the budget, there are benefits to choosing an experienced SEO agency. Working with an agency allows you to hand most of the work off to someone else while you continue to run the business. An SEO company employs a team with the knowledge, skills, and staff to help your site increase its ranking.

Freelancers. Choosing an SEO freelancer is another option. Is one better than the other? Depends on the agency or freelancer. Typically, an SEO freelancer offers more manageable rates because they have fewer overhead costs. If you discover an amazing freelancer, you’re in good hands! Keep in mind, though, when working with a freelancer you have access to one person rather than a team. That can impact the level of experience and the amount of time it takes to complete the audit.

DIY. If you don’t have the budget to hire someone for an audit, it’s possible to do one yourself. The tradeoff is your time. There are plenty of blogs and articles that can walk you through the tools you need and steps you should take to perform your own audit. You will check things like site speed, user experience, on-site SEO, your site’s indexed URLs and more.

SEO Software. You also can invest in SEO software that can help you improve your website ranking on search engines. Although there isn’t one magic bullet, different types of SEO software can help you look at how your site is crawled, improve your keyword search, and monitor your site’s position. For example, PC.mag ranks Moz Pro as the most comprehensive, industry-leading SEO software at a reasonable price. Moz covers keywords, crawling, and on-site SEO with detailed reporting.

To get the most out of your audit, you may want a basic understanding of some of the following topics.

SEO audits often include:

• Current rankings—Audit your site’s rankings, check your backlink profile, and look at anything else that might make it difficult to search your website.
• Blog strategy—Ensure that your blogs are error-free and that you are using the right keywords.
• Ecommerce rankings & strategy—Analyze your ecommerce strategy to strengthen your results.
• Title tags—Review your title tags to make sure they are enticing and informative.
• Links—Check the links that send users to your site to identify any issues or opportunities with your backlink profile.
• Core content—Investigate all content on your site to determine any problems that might prevent it from ranking on Google and other search engines.
• Google Analytics—Use this powerful tool to review metrics and data about your site’s performance.
• Google Search Console—Verify your site in Google Search so you can ensure it’s indexed correctly.

SEO audits can range from a few hundred dollars to several thousand dollars depending on the depth of the audit and the size of your site.

Some companies provide a free or basic audit for a low price. To fully audit your site and develop a strategy for improvement, though, you are likely going to spend $650 to $1,500 and up.

Some companies charge per hour while others charge a package price for services. And some agencies do not advertise pricing but prefer to have a consultation to determine the best price for your needs.