In a business as relationship-focused as real estate, social media has transformed into a must-have marketing tool to not only reach potential customers where they are but also to develop business brand awareness in multiple ways.
Some of the ways a realtor can use social media are to:
- create memorable brand awareness marketing through platform-specific marketing
- use videos to market properties and personal brands
- connect with potential clients on platforms they already utilize
- use stories or SEO keywords to drive business to a website
- use lead-attracting captions and descriptions on pictures and videos
- create SEO-engaging content on blogs or other longer-form social media to direct clients to listings or websites
Hiring a company to help focus and sharpen your brand’s social media presence is an excellent marketing strategy.
To choose the one that works best for your business, we curated a list of our top five real estate social media marketing companies.
We included descriptions of what each does well and what type of agent would benefit from working with them as well as our top pick.
1. Animoto
This video-focused social media marketing company provides easy-to-use tools to create beautifully crafted videos for websites, listings, and personal brand marketing.
Animoto uses drag-and-drop technology to help agents easily craft videos featuring licensed music from Animoto’s library, logo watermarks, stock photos and other customizable features that turn every realtor into a video whiz. Once the videos are created, though, agents take over social media implementation since Animoto does not automate their products for you.
Monthly Pricing: free (limited fonts and styles); Basic, $8 (includes unbranded videos and free downloads); Professional, $15 (adds customized videos and tools); Professional+, $39 (use with a team and license to resell)
Pros: free and low-cost packages are perfect for agents on a budget
Cons: no automation available with videos
Who Should Use Them:
- offices that need lots of videos
- businesses that want to try out video without committing to complete social media marketing package
2. Artur'In
This site is focused on providing automated social media packages for real estate professionals who want their marketing created and delivered.
Artur’In is a full-service company that can create all kinds of content for realtors just starting out all the way to large offices requiring team account services.
Monthly Pricing: Basic $199/mo., Standard $299/mo., Premium $399/mo., plus custom team account packages available
Pros: The Basic package includes multi-platform automation and content creation and Google My Business. The upgraded Standard also includes professional photography and Premium package adds in pay-per-click campaigning.
Cons: real estate agents just starting out could benefit from the Premium package but may only have funds for the Basic
Who Should Use Them:
- new agents just getting started
- agents needing comprehensive or customized team social media support
3. Chatter Buzz
Packages of social media marketing campaigns from Chatter Buzz are based on a point system, with each touchpoint, content creation or service being allotted a point value.
Chatter Buzz is pricey but ultimately is a high-value social media marketing company for those that can afford it.
Monthly Pricing: $5k (35 points, 2-3 marketing services); $10K (74 points, 4-5 services); $20K (160 points, 6-8 services); $40K (360 points, marketing staff working full-time at customer’s office)
Pros: transparency in the point system means customers will know exactly what their monthly social media output will be
Cons: high cost for even entry-level packages
Who Should Use Them:
- large realtors and brokerages wanting aggressive marketing for top of the funnel
- small or newer real estate businesses
4. Coffee & Contracts
This is one of the real estate social media marketing companies that simply provides the tools and guidance to create content for realtors to use on their own websites or social platforms.
Coffee & Contracts provides an online community for realtors as well as the tools to create, organize, automate and analyze their own social media campaigns. Convenient dashboard makes analyzing a snap.
Monthly Pricing: $54 for membership and access to all services
Pros: affordable pricing and online community can provide peer support
Cons: no automation
Who Should Use Them:
- agents comfortable creating social media marketing but just need the creation tools
- realtors who can manage and run their own social media campaigns with tools and guidance
5. Lyfe
Lyft’s real estate social media marketing business focuses on revenue growth and lead generation through the use of sponsored ad campaigns and reach leads to engage with potential customers.
Packages all include page monitoring services and ad boosting. Startups can secure personalized pricing and additional add-ons like professional photography are available as well.
Monthly Pricing: $750 (12 posts); $850 (20 posts); $1150 (40 posts)
Pros: revenue-focused dashboard
Cons: only uses Facebook and Instagram
Who Should Use Them:
- real estate professionals in startups or those that need volume lead generation
- large brokerages or big offices with a revenue growth mindset
Our Top Pick: Artur'In
With accessible pricing and full-service offerings, Artur’In is our pick for the best real estate social media marketing company.
Real estate professionals from offices of all sizes and reach can benefit from Artur’In’s all-encompassing services to build an automated social media presence that can be customized to include just about any type of marketing.
With pricing starting at $199 per month, Artur’In can help any business become social media savvy in no time.
Real Estate Social Media Marketing
Social media’s reach continues to grow every day. And smart real estate professionals are getting on board to harness the power of this ubiquitous marketing tool across multiple platforms to build their business.
Enlisting a company to guide and support a real estate professional’s social media presence is a great way to make sure that no lead is left untapped in the competitive world of selling property.
