To blog or not to blog, that is the question. As a real estate agent, you have so many options at your fingertips to promote your services, why invest your time in a real estate blog?
Here’s why—because it works, and it’s helpful! The benefits you reap from blogging make the time investment worth it.
Blogging should be part of your overall marketing plan. It’s an inexpensive but impactful way to gain exposure and brand recognition for your business.
Here are our top 5 reasons why you should produce a real estate blog:
1. Drive Traffic to Your Website
Your blog is part of your search engine optimization (SEO) marketing strategy. Real estate SEO uses keywords to drive traffic to your website. Well crafted blogs that provide helpful content for your audience will attract home buyers to your services.
According to Wix, businesses that blog get 55% more traffic to their sites than those that do not blog. Great blog content provides your audience with useful information that will rank in keyword searches.
To write blogs that attract traffic to your site, be sure to appeal to your audience. Who are you trying to reach, and what information are they searching for?
It’s also important to publish blogs frequently. One blog topic might draw a buyer or seller in, but other blog topics that appeal to them will keep them coming back. Publishing blogs regularly keeps your content fresh.
2. Reach Buyers in Your Target Location
Your blog exists to reach buyers in the area that you service.
When developing your real estate SEO strategy, it’s important to create content that interests your local market. This is the audience that will support and drive your business.
As you develop ideas for blog topics, keep it local. Provide your audience with helpful and specific information geared toward the locations that you cover.
Your blog topics might include:
- Amenities in local neighborhoods
- Local housing trends
- Local services that can help prepare a home for sale
- Information on school districts in your area
- Restaurants and entertainment
- Property taxes
And the list goes on!
If you write a blog about “5 home trends in the (your city) area you need to know,” your blog will reach more people in your city. You will reach buyers in your target location, build a local audience, and build credibility as a realtor.
3. Become an Authority in Your Niche
Blogging provides an excellent opportunity to share your expertise as a real estate agent! The topics that you write about can position you as an authority in your area.
Through your blogs, you are sharing valuable information with readers, showing that you are a credible source on these topics. What you choose to write about can and should highlight your expertise, authority, and any areas in which you specialize.
Share content on local trends, statistics on home buying and selling, market research, helpful infographics, and more. Over time, you will build a relationship with your audience as an expert in your field.
4. Reach prospective buyers across the sales funnel
The traditional sales funnel (awareness→ interest→ decision→ action→) gets a little jumbled up in digital content marketing. It’s still valid, but it’s important to keep in mind that your blog can and should reach someone at any stage of that funnel.
Buying a home might only be a dream for one person who is searching “best neighborhoods near me.” At this stage, you want the person to become aware of your services for when they are ready to take their dream to the next step.
Yet another person might be in the decision stage, looking for a “single family home in (your city) under $250,000.” If you’re writing blogs that match that specific search, you can connect with that potential buyer as well.
You want your blogs to hit buyers across the spectrum.
Create blog content that does everything from introducing your services to sharing local market information and industry trends. This will help you reach a broader range of prospective buyers.
5. Create long-term value
In digital marketing, SEO is your long game. When you are creating valuable content that establishes your expertise for a specific audience, you are developing blogs that will last.
The information you provide will be helpful in the long term, allowing you to drive traffic, establish leads, and improve your site’s ranking on search engines.
The ROI of your blog isn’t instantaneous, it’s something that builds over time.
High-quality, evergreen, shareable content will continue pulling new users and leads to your site. Hubspot states that half of their sales come from previously published content.
So, Start that Real Estate Blog!
Blogging for real estate is definitely worth your time! It draws traffic to your site, creates leads, establishes you as an authority in the field, and provides your business with long-term value.
Take all of your knowledge and expertise, and share it with potential buyers. Develop topics and blog strategy that addresses the needs of your audience to keep them coming back.
Need help? Contact Logical SEO, or check out our Real Estate SEO Guide for more great tips to get your blog started!