Most home buyers use the internet to look for a home. Having a website is a requirement for all realtors now, so creating content that will improve your search engine ranking to snag more website traffic is key.
While some websites just seem to shine and organically go viral, the truth is that a well-crafted website is the result of a smart SEO strategy.
What is SEO?
Search engine optimization (SEO) is the strategy of improving a website’s search engine visibility by increasing keyword rankings.
Blogging is an excellent way to boost rankings and reach your target customers. Search engines, like Google, will comb through websites and return the best results for each search
Choosing the Right SEO Terms
To rank in Google, you need to do keyword research. Use one or two of the many free research tools to determine what terms would work best for you and your business.
Then, use natural content featuring key terms without “stuffing” or overusing the terms with interesting, relatable blog entries on your website.
Real Estate Blog Ideas
Putting a blog on your real estate website is a great easiest way to improve your search engine ranking.
Here are some blog ideas to get you started:
Writing about neighborhoods is a great way to reach potential home buyers. Focus on a specific neighborhood or write an overview about your location’s most popular neighborhoods.
Using your intimate, “insider” knowledge, provide an overview of what living in this area looks like for potential buyers.
Content that shows your familiarity with a subject area will develop your site’s authority, leading to higher search rankings and potentially more business.
Topics Relevant to Your Sales Funnel
Customers don’t necessarily know what your sales funnel is.
But content that directly relates to the bottom of your funnel (“Finding a Real Estate Agent in [your city]” or the top (“Moving to [city]”) are excellent real estate blog topics that rank high in SEO.
When potential customers seek a new agent or are looking to move to a specific area, your site will rank higher in their searches and deliver your name as a possible new agent.
Cities in Your Market
Whether you are selling or listing in area cities or towns, spotlighting locations nearby that you work in helps to not only define your market but also to show your authority in those markets.
Using real estate content ideas that point to your expertise while also providing valuable information for potential clients is the best way to use a blog on your site.
Segments of Your Audience
As they say in show business, know your audience. In the case of real estate blogs, agents can develop articles focused on each of their target audiences:
- real estate investors
- stores/retail locations
What Other Content Ideas Should I Consider?
While real estate blogs are the easiest method to include high-ranking keywords onto your website to drive traffic, they are not the only way.
Real Estate Listings
As a realtor, your website should provide quality listing content to attract potential buyers and show off your marketing expertise. Turn out polished, unique descriptions that reflect your expertise and abilities to sell.
Don’t be afraid to follow a standard formula for your listings in order to include the keywords you need since search engine optimization should be the next goal when creating listing copy, behind closing the sale.
Websites should clearly and easily provide a way for potential customers to contact your team as well as walk buyers and sellers through the process of a sale.
Real Estate Blog Services
Creating content that will rank your site higher is not an instantaneous process but using a company like Logical to help you define your search engine optimization plan is a great start to help you grow your business.
Turn out content consistently, hire some writing if you need to and even rework old content to rank higher in searches.
Using a few of our real estate blog ideas is an excellent way to keep content for real estate websites fresh and relevant to online searches, driving business to you and your agents.