Building a strong online presence is a must for any business in the digital age.
SEO helps your business increase web traffic and improve your website’s search ranking by developing quality content, doing keyword research, analyzing data, and more.
But SEO is not a one-size-fits-all approach. Most SEO professionals specialize in certain areas of business. As a real estate professional, it’s important to work with a company that emphasizes real estate SEO.
Improve your real estate SEO by working with an agency full of real estate SEO experts.
What Does Being an Expert Entail?
An expert is particularly skilled and knowledgeable about a specific topic. SEO experts should understand and know the latest trends in different markets.
An SEO expert who specializes in real estate, for example, should understand if it’s a buyer’s or seller’s market and how to cater the content to that trend.
Research related to your coverage area is key. A real estate SEO specialist should be willing to do the research necessary to help your business stand apart from local competition.
An expert understands that keyword targets for real estate SEO can be very similar, but significant distinctions in your neighborhood will differentiate your real estate business from Joe Smith’s in Iowa.
Catering SEO writing to the real estate audience also is important. A real estate SEO expert understands that this audience is unique. They should have experience writing for real estate agents. General SEO professionals likely will miss the nuances of writing for real estate and provide subpar content.
Finally, your real estate SEO expert should truly be an SEO expert. As important as it is to have a clear understanding of real estate needs, it’s equally important to be skilled in all aspects of SEO. An expert will understand how to optimize user experience, title tags, backlinks, and more.
How You Know If a Company Has Real Estate SEO Experts
As they say, the proof is in the pudding. If you’re trying to determine whether a company has real estate SEO experts, ask for examples of their work.
Look through existing content such as blogs or web pages that can show you if an SEO professional has a solid understanding of real estate trends, audiences, and needs.
Also consider reviews. Reading reviews left on the company’s Google page, social media channels, and website can provide a sense of whether SEO professionals are hitting the mark with clients.
Request data that supports the work they do. Ask for statistics on real estate related projects that show results.
Finally, talk through the proposed strategy. Make sure the SEO professional can clearly explain their plan and answer any questions you might have.
Find Yourself a Real Estate SEO Expert
Now that you know what to consider, it’s time to find that SEO expert!
If you’re searching for high-quality content, unmatched SEO skill, and in-depth knowledge of real estate trends, look no further.
Our team at Logical specializes in real estate digital marketing. We’d be happy to talk with you about your real estate needs.
