WordPress has steadily gained popularity since it's launch in 2003. It's an open-source, customizable content management system (CMS). It started out as a blogging platform. (It still is). But it has morphed into something much bigger — the world’s most popular website platform (BuiltWith).
In a large internet full of websites trying to be seen, how can your website come out on top? The answer: SEO packages. This post addresses different features of SEO packages and plugins for WordPress (a popular website creator) and why these services are useful for getting your website seen.
This post covers 4 search engine optimization (SEO) topics: setup, content, links, and design.
Each topic has a priority rating so people know where to start. All of these topics are important to SEO, but every website is different, every market is different, and people have differing time constraints.
With experience in ranking content and driving conversions, these are my SEO recommendations for your Squarespace website.
Search engine optimization is an invaluable process to aid your marketing. It requires up front work but the payoff is magnificent: consistent, relevant traffic with 0 costs. ZERO?? Zero.
The process can be as involved as you want it to be. You could spend years creating content, targeting keywords, and updating your blogs. But just a little work goes a long way.
Even if you just want to get started with SEO, do it! You never know what will be the difference maker. So try things, test them, and see what works.
Here's how to get started.
Is Shopify good for SEO? Yes; as far as ecommerce platforms go, it has robust SEO features. For entrepreneurs and first timers, Shopify is a good choice as it’s very easy to use and has some useful in-built SEO functions.
Building a store on Shopify obviously won’t guarantee great rankings from day one — you still have to put in the hard work, but the basics are there.
Here is what you need to do to succeed with Shopify SEO
Conversions, signups, and online sales directly impact the bottom-line. That's why many businesses look to increase website traffic.
Makes sense, right? More traffic, more sales. But even better is to target website traffic that converts.
Squarespace doesn't have an SEO plugin, but fear not! To get the most out of organic search, you've got 2 options.
Option 1 requires a little effort on your end -- the goal of this guide is to make it as simple as possible. After all, Squarespace has gone to some trouble to make it simple too.
Option 2 is to hire a Squarespace SEO specialist.
For those who opt for the DIY rout, there are 3 things we have to do:
- Setup your site with Google Search Console
- Optimize your title tags
- Get setup in Google Analytics
The 4 Keys to successful SEO in Wix.
Setup + Technical SEO
To get found faster, technical SEO is a must. Wix simplifies this setup so you can take the next steps towards keyword rankings.
Content marketing takes time, but if it’s done right you’ll reap the long-term benefits of keyword rankings and sustained web traffic. Wix is setup to handle quality content and meta tags, two necessities to rankings.
Links tell search engines that your website is authoritative and trustworthy. Links pointing to a Wix website are counted the same as links pointing to any other website.
This is where Wix thrives for website beginners. Wix’s simplicity will help expedite your design process, allowing you to focus on greater SEO priorities like content and links. You can always update your design down the road. Get your website up and start creating content!
- It’s easy. Squarespace is simple and effective. Your Squarespace website won’t be ready in the click of a button, but if you’re new to the world of website creation, Squarespace is about as easy as it gets.
- Beautiful templates. ‘Nuff said. Here’s our guide to choosing the right template.
- Customer support. Squarespace offers 24/7 customer support. Questions will come up, and support helps answer them. Squarespace has a litany of help articles, but also has real, living people who know the nitty-gritty details of the platform.
Learning SEO can be a bit daunting. With all the jargon and statistics many websites avoid it completely. But with the internet growing and more people using Google, SEO is essential as ever.
To improve your SEO impact follow the tips below and you'll be well on your way to SEO success.
Do keyword research! SEO starts here. Keyword research dictates your title tags and plays a great role in prioritizing your new content.
Sign up for Google Search Console. Search Console allows you to track keyword rankings. You can also view link data and submit an XML sitemap.
Write title tags with keywords. Get valuable keywords towards the front of your title tag. In particular your homepage title tag which is a big SEO factor. Each page on your site should be targeting a different keyword or topic.