Your website is your business’ calling card.

50 years ago, potential customers might have wandered by and seen your physical store on the street. They might have browsed through your products and services casually before deciding to make a purchase.

But now, your potential customers are more likely to find you on the web. Just as a physical store in past generations made your business “real,” your business basically doesn’t exist in 2019 without a high-quality website. Casual browsing is more possible than ever online.

This post covers 4 search engine optimization (SEO) topics: setup, content, links, and design. 

Each topic has a priority rating so people know where to start. All of these topics are important to SEO, but every website is different, every market is different, and people have differing time constraints.

With experience in ranking content and driving conversions, these are my SEO recommendations for your Squarespace website.

Consumers are spending more time online. For the first time in history, the average American in 2018 spent more time online than watching television, reading print, or listening to the radio.

What does this mean for businesses?

Limiting your marketing to old strategies like television and billboards won’t cut it -- expand your online presence or cede sales to those that do.

In this blog post, we walk you through the 7 types of online marketing. By implementing these marketing strategies, your business will flourish in the online era.

An effective website conveys your values and presents your products or services in a simple, easy way.

Quality websites value user experience because a happy user is more likely to stay on the website, and ultimately buy services.

The product page is your sales pitch. Getting these pages right (their copy, images, and user experience as a whole) is crucial to converting users into customers.

Lackluster product pages that omit key information or don't adequately describe product benefits hamper conversion rates (turning website visitors into customers).

But product descriptions can do more than increase conversion rates. They can drive traffic.

There are a number of folks looking for hosting + SEO packages.

The two topics, however, are largely unrelated.